Abercrombie Fitch Co ANF

So they sell casual clothes under the brands Abercrombie Fitch, abercrombie, Hollister and RUEHL. They have about 1000 stores in the US and Canada. They design, brand, market and sell all their stuff.

Executive Summary

Abercrombie Fitch Co. (A is a specialty retailer that operates stores selling casual apparel under the Abercrombie Fitch, abercrombie, Hollister and RUEHL brands. At 3 February 2007 the company had 944 stores in the US and Canada. A design, brand, market and sell all their own merchandise, but have it manufactured by third parties overseas. In 2007 the company had [xxx] in revenues and [yyy] in profits. Over the past few years key financials have been:

The company's competitive position is zero. The retailing business is incredibly competitive, barriers to entry are very low. The key in a business like this is to keep the products relevant and the retailing experience good.

What matters in retailing?

What matters in merchandising?

Their brands?

Their retailing ability?

Abercrombie Fitch Co. (A incorporated in 1996, is a specialty retailer that operates stores selling casual apparel, such as knit shirts, graphic t-shirts, jeans, woven shirts, shorts, as well as personal care and other accessories for men, women and kids under the Abercrombie Fitch, abercrombie, Hollister and RUEHL brands. As of February 3, 2007, the Company operated 944 stores in the United States and Canada. During the fiscal year ended February 3, 2007 (fiscal 2006),Cheap Fake Oakley Sunglasses, A purchased merchandise from approximately 258 factories and suppliers located throughout the world,Oakleys, primarily in Southeast Asia and Central and South America. In fiscal 2006, the Company did not source more than 5% of its apparel from any single factory or supplier. A pursues global sourcing that includes relationships with vendors in 37 countries and the United States.

The Abercrombie Fitch brand supplies rugged outdoor gear. In 1992, the Company began repositioning Abercrombie Fitch as a fashion-oriented casual apparel business directed at 18 to 22 year-old male and female college students with a product assortment reflecting a youthful lifestyle based upon an East Coast heritage and Ivy League traditions. In 1998, A launched abercrombie,Oakleys On Sale, a brand directed at seven to 14 year-old boys and girls based on the traditions of Abercrombie Fitch. The Company launched its next brand, Hollister, in 2000. Hollister is a West Coast oriented lifestyle brand targeted at 14 to 18 year-old, high-school guys and girls that embody the laid-back California surf lifestyle.

The RUEHL brand, targeted at 22 to 35 year-olds, was launched during the fiscal year ended January 31, 2004. RUEHL's product assortment is a mix of casual sportswear and trendy fashion created to appeal to the modern-minded, post-college customer. Products offered at individual stores can be purchased through the Websites. Each of the three Websites reinforces the particular brand's lifestyle. Related articles:

上一篇： Fake Oakley Radar Hollister dónde está el cuarto de ba?o 下一篇： 10 activities We Didn't Hate About Being Teenagers